Press Release for Media Inquiries:
Contact: Katie Carr
‪(631) 605-7684‬

“Necessity is the mother of invention.”

 Temporary Nipple Tattoos for Post-Mastectomy Empowerment

 …meet Founder Elizabeth Vivenzio, a self-proclaimed “Mother of Invention”

The “Mother of Invention” idiom refers to those whose difficult situations inspire ingenious solutions. So, when Founder Elizabeth Vivenzio’s mastectomy left her with bare mounds during a long period of breast reconstruction, she invented a solution to her problem…temporary 3-D areola tattoos. Her creation, Rub-On Nipples®, has been hailed by post-mastectomy users as life-changing, and the product is now patent-approved.

The product discovery process for Elizabeth began as she parlayed her 30+ years as a medical writer into the creation of several educational web sites for post-mastectomy women. All her sites now reside under the megasite. Embracing Mastectomy topics provide essential post-op information about healing and self-care. All About Nipples topics (originally under celebrates women who are moving forward and living life fully and joyfully after mastectomy. promotes emotional well-being and healing during the final stages of breast reconstruction and beyond.

Rub-On Nipples on Display

“Defining a visual focus on bare mounds elicits a soothing sight as you bathe or dress,” said Elizabeth. “No matter how positive women are about their mastectomies, there are times when they describe feeling as I did — deflated when they see the blank canvas in the mirror. The visual of finally seeing an areola boosts your self-esteem and self-image tremendously.”

Rub-On Nipples® can last one to two weeks and are easily removed with rubbing alcohol. The temporary tattoos fill the void for women going through the breast reconstruction process. Although post-mastectomy women have the option of permanent areola pigmentation (commonly called nipple tattoos), years can pass before they are candidates for this last, defining step. That is because the placement of the nipple tattoo cannot be accurately determined until the size and shape of the breast mound is finalized.

“Completion of breast reconstruction can take years for many women, especially when additional breast surgeries are needed to correct or improve cosmetic results,” said Elizabeth.

The temporary nipple tattoos also serve as a practice tool for those considering or planning permanent areola pigmentation. Many are nervous about getting a permanent tattoo—concerned that they will dislike the end result. Rub-On Nipples® make the decision for permanent tattooing easier by enabling women to visualize placement and different colors.

A small subset of women has extenuating medical circumstances that prevent them from even considering permanent tattoos. For these women and for others who remain leery of permanent tattooing or do not want to commit to the upkeep (permanent tattoos often fade need to be re-inked every few years) Rub-On Nipples® offer a permanent solution.

Elizabeth’s greatest satisfaction comes from the feedback from users, “My core objective from the start was empowerment for post-mastectomy women. I consider myself to be in the field of “mastectomy empowerment, and I am grateful every day for my journey that has led to this purpose—empowering other women to thrive after mastectomy.”